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Yes, we can![edit this page]
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It's up to the audience to ask itself: Yes, we can--what?
2h3n9l1Added by 2h3n9l1

“Yes, week end!”
~ Barack Obama

"Yes, we can!" is a motto in election campaigns. It's a miraculous call, both stirring and vacuous at once. Barack Obama became President of the United States of America by steadily repeating this call, inspiring his audiences to echo the same call, all the way to the polls.

Now he's President, and if that motto were the basis of an actual governing philosophy, it would have evolved from "Yes, we can!" into "Yes, we are doing!" with a clear path toward "Yes, we did!" If U.S. citizens don't see any steps in this direction after Obama's inauguration, the reason might be bureaucracy; the actual motto in the Executive Branch still seems to be, "Yes, we plan!"

However, in September 2009, the White House adapted the motto to defuse a personnel controversy, when it declared, "Yes, we canned" Van Jones.

Late in 2010, as the mid-term elections for Congress approached, some members of Obama's party did indeed chant, "Yes, we did!" And a few disgruntled adversaries replied, "Did you ever!"
[edit] Others who were able to
Yes, Bob the Builder can, too!
Koaladude101Added by Koaladude101

Gov. Deval Patrick

The successful 2006 campaign of Deval Patrick for Governor of Massachusetts also used the motto, by coincidence, probably owing to also being from Chicago and using the same campaign advisors as Obama. "Yes, we can!" did not include reducing taxes, as promised, but did include a series of petty scandals, a bitter listing of which is beyond the scope of this article, except to suggest that, if any other candidate uses the motto to assert his ability to do stuff, voters ought to make damned sure they know what the stuff is going to be.

Bob the Builder

In stark contrast to the political use of the motto, when Bob the Builder says "Yes, we can!", he actually does stuff. And constructive stuff too, him being in construction.
[edit] Why it works

The average American is totally dependent on others to do everything from adding motor oil to the car to cleaning the house. His analyst won't tell him this, but he has a burning need to be reassured that there is something that he (with the help of "We") can do. He's much less concerned to learn what that thing might be.

Television advertising never uses mottoes like "Yes, we can!" (except public service announcements), but many ads promise viewers that, yes, they can do something, and by merely engaging in their usual daily rituals. This includes:

* Cleaning your engine "as you drive"
* Losing weight by simply eating a lot of reformulated potato chips
* Saving the planet by simply reading in very dim light
* Reducing the size of landfills by turning down overtime to free up Saturdays to wash and sort garbage for delivery to the Town center where they lose money on every ton.

And no one ever asks, "Yes, we can--but why would we want to?"
[edit] See also

* I need money
* That's what she said
* There Isn't Any

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SPIKE made an edit on September 11, 2010

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