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Sunday, November 27, 2011
The practice of rebadging cars probably birthed out of primitive forms of technical assistance agreements (TAAs) in the early 1920s between industrialized European nations with rapidly developing economies in the Far East hoping to jump start their own industrialization plan, as well as recovering economies in the post-war era.
The first rebadged car in automotive history is that made by the now defunct American car maker Nash Motors when it acquired Mitchell Motor Car Company in 1926. Mitchell's sells an entry level car known as the Ajax. Nash would later rebadged the car as a Nash Light Six.
Ajax-Nash Light Six, 1926. The first rebadged car in history.
Over in Japan, early Datsun models were unlicensed loose copies of the Austin 7 while Isuzu's early models were loosely based on Wolseleys. The first motor vehicles made in Japan were made by the Isuzu, a Wolseley A-9 and the CP-9 truck, under license from British car maker Wolseley.
Wolseley A-9
Wolseley CP-9
Austin 7, 1922. Think of it as the Corolla of the early 20th century. Early Datsuns were were quite similar to the Austin 7. In fact, Lord Austin had a Datsun Type 12 shipped back to UK but could not find any strong ground to press charges against Nissan. The Datsuns were similar, but not exactly a copy.
Datsun Type 12, 1932
The Austin Motor Company would later establish technical agreements with BMW and Datsun to manufacture and sell rebadged Austin 7 models.
In 1927, German car maker Automobilwerk Eisenach, the owner of the Dixi car brand was looking to enter the burgeoning small car market in Germany. A technical assistance agreement was made with Austin and the Dixi 3/13 DA-1 was essentially a rebadged Austin 7. BMW would later buy Automobilwerk Eisenach, and the Dixi became BMW's first car. The first BMW was a rebadged Austin 7.
In 1952, Nissan entered an agreement with Austin and the Datsun A40 was essentially a rebadged A40 Somerset. This model would later be replaced by the Austin A50.
The first Datsun-Austin A40 line-off ceremony.
The last Datsun-Austin A50 made by Nissan.
More here.
Post World War 2, Isuzu entered entered an agreement with the British Rootes Group, who owned the Hillman brand. The result was the Isuzu PH10, a rebadged version of the Hillman Minx (below).
British Motor Company, BMC and its later British Leyland was the epitome of badge engineering in its days. Think of it as the VW Group of the 50s.
The car below obviously needs no introduction. Older folks will know that the car was available either as an Austin or a Morris.
Austin 1100, one of the most popular cars in the 60s.
Morris 1100
Riley Kestrel
On something more recent.
Ford Telstar and Mazda 626. On this side of the world, the Ford Telstar was the default company car to have during the 80s, before Ford temporarily abandoned its passenger car business, allowing the Toyota Camry to muscle in.
Ford Laser and Mazda 323
The cars were so identical that you can use the same repair manual for them.
Some of the early model Telstars and Lasers even had the Mazda name printed / stamped on some of the parts. And consumers had no issue with them. Older folks will remember that these two models sold relatively very well.
Toyota Hilux and Volkswagen Taro. They are so similar that parts can be swapped and you can refer to the same service manual.
The first Proton, the Saga (above), was a badge engineered Mitsubishi Lancer Fiore (below).
Honda Crossroad, a rebadged series 1 Land Rover Discovery. The best four by four by far meets power of dreams? Sold in Japan and New Zealand in the 80s. Before the CR-V came along, the Crossroad was the only SUV in Honda's stable.
The real Land Rover Discovery, with the "correct name" on its hood.
In return, Rover made the Rover 200 series hatch and 400 series sedan based on the European market Honda Concerto.
Rover 400 and 200 series
Honda Concerto
Honda Accord? Look at the badge again. It says Isuzu and no the owner wasn't trying to be funny. The Isuzu Aska was available in Japan, New Zealand, Australia and Canada but has since been discontinued.
Chevrolet Cavalier and Toyota Cavalier
Lotus Elan? With Korean plates and in left hand drive (extremely rare)? Look carefully, it's a Kia. A Kia Roadster. The original Lotus Elan is below.
Chrysler Town & Country and VW Routan
The Toyota Avanza is a rebadged Daihatsu Xenia.
The same car is also built under license in China by FAW as the Senya S80 and M80, when Daihatsu pulled out of the Chinese market. Chinese car buyers have very little interest in Daihatsu cars.
And of course, how can we forget the biggest rebadging company in the country, Perodua! Oddly, critics of the Inspira conveniently avoided rebadged Daihatsu cars, produced under subsidy from tax payers for the richest car company in the world, Toyota Motor Corp.
Daihatsu Mira and the Perodua Kancil clone.
Daihatsu Terios and the Perodua Kembara clone.
The same Terios model is also manufactured under license in China as a Zoetye 5008.
The current generation Daihatsu Terios and its Toyota clone, the Rush.
Perodua Myvi? No, this is a Subaru Justy. The third clone of the Daihatsu Sirion / Boon, after the Toyota Passo and Perodua Myvi.
The Indian developed Suzuki Alto (Maruti A-Star) and its Mazda clone, the Mazda Carol.
The best selling car in Japan, the Suzuki Wagon-R and its Mazda clone, the AZ Wagon. JAMA, which publishes vehicle registration details in Japan does not keep track of kei car registration, hence it is not listed in the official vehicle registration tally.
B7 generation Audi A4 and a Seat Exeo, VW Group's idea of recycling outgoing models. If sold at the right price, why not?
The Mitsubishi Outlander with its French clones; the Peugeot 4007 and Citroen C-Crosser.
The Toyota Aygo, Citroen C1, Peugeot 107.
Nissan Sentra? Nope. It's a Samsung SM3.
Nissan Teana? Nope. It's a Samsung SM7. More on that here.
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Posted by AutoIndustrie at 4:43 AM
Labels: clones, Malaysia, Proton
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